Social Search is the New Google: How Users Are Discovering Through Platforms, Not Search Engines
More people—especially Gen Z—are using social media as a search engine. Whether it’s finding a restaurant, a product, or how-to […]
Social Media
From Posts to Portfolios: Why Professionals Are Using Social Media to Showcase Skills
Social media is no longer just for personal updates—it’s becoming a living resume. Platforms like LinkedIn, Instagram, and even TikTok
The Rise of AI-Generated Influencers: Are Virtual Creators the Future of Social Media?
AI-generated influencers like Lil Miquela and Noonoouri have millions of followers—but they’re not real people. Brands are now collaborating with
Silent Influence: How Lurkers Shape the Social Media Landscape
Most people on social media don’t like, comment, or share—they lurk. These silent users, often overlooked in analytics, still consume
Social Media Burnout: Why Users Are Logging Off and What Brands Should Do About It
As much as social media connects us, it’s also exhausting millions of users. Endless scrolling, algorithmic pressure to perform, and