The gig economy has evolved into a wave of microbusinesses—single-person ventures that are thriving in niche markets. From newsletter writers to Etsy creators to solopreneur consultants, individuals are turning skills into sustainable income. These businesses are lean, flexible, and highly specialized, allowing owners to adapt quickly and serve specific audiences with laser focus.
This post explores the rise of the microbusiness model in a post-pandemic world and why it appeals to those seeking autonomy and low overhead. It offers insights on tools and platforms enabling microbusinesses—like Gumroad, Stripe, Notion, and Substack—and how digital infrastructure makes scaling possible without growing a team.
