Most people on social media don’t like, comment, or share—they lurk. These silent users, often overlooked in analytics, still consume content and influence trends. Studies show that up to 90% of social media audiences are passive participants. They might never comment, but they read everything, click links, and often make purchase decisions silently.
This post highlights why businesses and creators must consider lurkers when planning content strategies. It offers tips like writing for readers—not just reactors—and ensuring content delivers value even if engagement is low. With smart measurement and inclusive content, brands can engage the invisible majority and build long-term trust without chasing likes.
