As much as social media connects us, it’s also exhausting millions of users. Endless scrolling, algorithmic pressure to perform, and toxic comparison cycles are leading to social media burnout—a growing trend where users take breaks, delete apps, or switch to low-stimulation platforms. This shift isn’t just about mental health; it’s transforming how people interact with brands online.
This post explores the causes of social media fatigue and how creators and brands should adapt. Solutions include authentic, low-pressure content, fewer pushy CTAs, and creating a presence on “calmer” platforms like Pinterest or Threads. Understanding this emotional shift can help brands maintain trust and engagement while respecting users’ boundaries.
