More people—especially Gen Z—are using social media as a search engine. Whether it’s finding a restaurant, a product, or how-to advice, users now turn to TikTok, Instagram, or YouTube before Google. Short-form videos, authentic reviews, and visual storytelling offer faster, more human answers than traditional search results.
This post explores how “social search” is disrupting SEO, what it means for businesses, and how to optimize content for discovery within platforms. It includes actionable tips like keyword-rich captions, visual hooks, and making content educational or review-based. To stay visible in this new search era, brands must think in scrolls, not just clicks.
